7 Sins Of Facebook Part 3 of 7

Promote Your Page Too=== Mixing business with pleasure can be a good thing. Billions of dollars were agreed upon on a golf course, over a dinner with vine, bottle of whiskey….nothing unusual, right?

But when it comes to being on Facebook, mixing business with pleasure should be a bit more subtle move.

As you probably remember from my prior posts in talking about Facebook we talked about Facebook being a social platform, like a virtual party. If you were to attend a party this Saturday night, I don’t know you, but I would bet you would not arrive with a stack of brochures and samples, walking from one person to another or worse yet, stand up on a table and break into a huge presentation about your product or service.

Just like a house party, Facebook is a place to relax, shoot the breeze, meet new people, interact in a friendly way, and create relationships.

It’s a place where your prospects can learn more and get to know you before they start talking about business.

If your profile page is filled out and set up correctly then those with sincere interest will be able to learn about what you do, realize you have positioned yourself as an expert, a leader, and someone who they will benefit working from.

Someone who can improve their situation or solve their problems.

So they will seek you and your expertise, without you having to chase them and try to shove your product/service down their throats.

Yes, if you look around you will see that most people are doing it that way, but keep in mind, most people DO NOT make money on the internet and have no clue how to monetize on social media. So don’t blindly follow what “everybody else does”.

Most of them are not right.

Here are few suggestions for mixing business with pleasure on Facebook:

• I suggest to my clients and readers to set up more then one page. Profile for personal interaction, Fan Page/Group/Community Page for business.
• I would also recommend maybe 80/20 rule on each. for the dominant one. For example, on personal, 80% personal and 20% business, and on business 80% business and 20% personal.
• Leave the sales out completely from all of them. Social media is not a place to sell; it’s a place to build relationships.

This healthy mix will keep friends still friends, not running away because they are getting bombarded with the business stuff all the time, but they will also be able to see when something significant has happened in your business world, and that you have something very interesting going on the other side.

Same with those who find you first through you business page. They will be able to see how much expertise you have in the field, but also that you are a decent human being, who puts his/her pants one leg at the time as well. Someone that’s perhaps a lot like them and they would feel comfortable doing business with.

Consider this fact: people do business with people who they know, like, and trust. Facebook allows people to get to know you in exactly that way. Facebook is built for that purpose, allow it to do its job.

What is your take on mixing business with pleasure on Facebook and other social media platforms?

Related posts:

1. 7 Sins Of Facebook Part 1 of 7
2. 7 Sins Of Facebook Part 4 of 7
3. 7 Sins Of Facebook Part 2 of 7
4. 7 Sins Of Facebook Part 7 of 7
5. Use Facebook Fan Page To Promote Business

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