Attraction Marketing Blueprint Part I

Tuesday, December 30th, 2008 at 6:02 PM

Attraction Marketing
Its best secret – A Better Way To Build the Rapport

PART I

“Rapport” comes from the French rapporter (“to bring back”). English dictionary explains it as: A relationship of mutual trust and respect.

Sounds great in theory, but how do YOU get there???

In your quest to build a great business, online or offline, you will cross your path with prospects of many different cultures, many different human traits, and many different ways to attract them to your business.

These days even the newbie to sales understands that to build a profitable relationship with a prospect, one looks for commonalities to bring up and ask questions about. The reality is that chances are, you are not the first person they are talking to about starting a business. How many times do you think they have been asked by a “salesperson” about their interest in golf, 1967 Chevy they have been rebuilding in their garage, or the new granddaughter they were recently blessed with? I am not arguing that those do not help build rapport, but the prospect anticipates them. They are old, and outdated.

Now, there is a better way to establish rapport – based on the scientific study of neurolinguistic programming or NLP. Much research has been done, the studies show that almost

55% of rapport with another human comes from physiology – your body language. 38% of rapport comes from tonality – your voice and how you say things
ONLY 7% comes form spoken words – or verbally and what you say

If you were ever scared, uncomfortable, or worried about what to say and if you could lose a sale because of what you say – knowing these ratios might help you relax while in front of your prospect. Remember, they can sense if you’re uptight, even if they can’t see you.