3 Tips To Successful Social Media Automation

Recently I have decided to implement yet another part to my social media automation and I have to admit that since then I have received lots of questions on it from my readers. So I decided to help clear up some fog.

I think it comes from the fear that it might loose the “human touch”.

The truth is that nothing really changes.

Social Media has been and will be based on personal relationships. You cannot be successful in social media and not be “present”.

However, at the same time, unless you want the business to own you, you have to figure out some ways to delegate/automate some of the things you do.

Now the key to success, as it is with everything in life, is in moderation. There are certain things you CAN and should delegate/automate to free you up to work on what you’re best at – and that should not be pure data entry.

So things like cleaning up your list and removing non-active users, spammers, whiners and such…as well as looking for new friends is something that can function just as well in the hands of your assistant.

The problem is created when these 3 rules are not respected, so use automation wisely.

Here are the 3 rules that should assure you success with using automation:

1)      You have to check on the Tweeps and you can’t leave them hanging – when you post your updates make sure you check on the peeps couple times during the day and make sure that if they responded you don’t just leave them without answer. That would be rude and completely counterproductive in process of creating relationships. Think about it, it would be just like if you asked a person you just met at the party a question and before they could even answer you just got up, left and never looked back. Not sure you would create any raving fans with that!!!

2)      There still has to be you – if you decided to implement automation in your marketing make sure that you are still the one who does the majority of socializing. You would not send your assistant to entertain your friends you got over at your house for BBQ while go out and do something else. Same principal applies here as well. People are following you because of YOU, your character, what you have to offer, and your personality. If you take that away from them you will surely lose their interest.

3)      Be selective – Social Media is most transparent way of marketing in existence today. That means you should not be hiding behind a logo, picture of somebody or something else, or behind an automation tool. People crave your attention. If you don’t give it to them, they will find it somewhere else. Delegate the parts that won’t take away from that relationship with your audience, parts that won’t dilute your persona. Your persona, is the only thing that makes your whole social world go round.

I’m interested to hear how you feel about automating social media, please make sure you comment below.

To YOUR ultimate success,
Aleksandra

Related posts:

1. “How do I connect with people through Social Media?”
2. 4 Musts of Facebook (and other Social Media platforms)
3. How can social media transparency help your business?
4. Social Media is changing – again. Where do we go from here?
5. How to Market with Social Media Without Spamming? Part II

Like this post? Subscribe to my RSS feed and get loads more!