Is a question I hear over and over from people in real estate industry. Don’t worry; it’s not a “real estate” industry bug. In actuality most people on internet struggle with this.

One of the biggest reasons they struggle with it is because they don’t realize that social media is just like a one big happy party.

People tend to get on Facebook and Twitter with an intention to “make money” meaning sell something.

Here is the shocker: Social Media is not where you sell. Social Media is where you socialize. It‘s where you create relationships so you can sell later.

Next time you log in into Facebook or Twitter or any other Social Media platform, try to imagine you just walked into a great party over at your best friends house.

I have not personally met you, but I would hope if you showed up at my party you would not jump on the nearest table and scream: “I have a house my client needs to sell fast, who here will buy it tonight before leaving?”, or start walking around stuffing my friends’ pockets with your flyers about the property in question.

If you do, I might ask you to stop, or even worse leave, and I may very likely never ask you to join my super-duper party ever again.

Now you might think this is a bit off the wall, but that is precisely how Social Media works. Pull that on your peeps and you will get shut down, deleted, unfollowed, or even worse reported for spam.

If there is enough people who complain about it, your profiles will get shut down with a very little chance or being reinstated and likely not being able to create another profile (depending on the platform). I.e. if you get shut down on YouTube you are NOT allowed to create a new account – EVER.

I would hope; however, that you would try to mingle and get to meet and know people and leave the business for another occasion. I would want my friends not to feel “attacked” or “pressured” into talking about this.

And as I’m sure you know and practice in offline world, the strongest and easiest sales are those which are based on solid relationships and respect.

So next time before you dive into a Social Media platform, I urge you to take your sales hat off and put your “the real, relaxed, fun you” hat on.

  • Meet people and create relationships.
  • Use the opportunity to through Social Media platforms get in front of people you never would have had a chance to get in front of in any other way.
  • Be nice to everybody – you never know who you’re talking to and who they are connected to. It’s amazing how this is the perfect place to learn the true meaning of: small world.
  • And most importantly – have FUN.

Please comment below: What was the biggest challenge you’ve faced in interacting through Social Media?

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  2. 4 Musts of Facebook (and other Social Media platforms)
  3. News: Newest Social Media Platform: Your Car
  4. How can social media transparency help your business?
  5. Social Media is changing – again. Where do we go from here?

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