Use Facebook Fan Page To Promote Business

Especially for those who have some personal presence on Facebook already,  how do you transition on Facebook from personal to business?

Social Media audience is very sensitive animal. You have to treat it just right or they will walk away in a heartbeat.

One of the ways to ease them from personal profile atmosphere to one of a more business like, I suggest using Facebook Fan Page.

Here is also the link: http://www.facebook.com/advertising/?pages

Now, let’s talk about first why I suggest Fan Page at all.

Here is why:

1)      With Fan Pages you can have unlimited number of fans. Unlike with your profile page where you  are limited with 5000 friends

2)      Fan Pages offer status updates – that show up on friends’ wall which makes the page lot more viral than a Facebook Group page for example

3)      You can keep personal separate from business

After you create a Facebook Fan page, I would suggest that you invite your friends over and add a word or two about it in the invitation itself. That way they are getting heads up on what the page will be all about.

Now, the important thing to remember is that now you have a place where you’re can be more concentrated on business, and with people joining your Fan page they really are giving you a permission to share with them the business topics as well.

Even in the worst case, if they ONLY insist on being friends with you on a personal level and really don’t want to have anything to do with you business side, they will be free to unsubscribe from your Fan page and still keep your personal relationship in tact.

Which if you keep them all on personal profile will not be possible, and those who do not want to be bothered with business will feel spammed, and more then likely will leave your Facebook page for good or stop interacting at the minimum.

Some people opt to have multiple fan pages and groups depending on their products/service or interests.

This can be very helpful if you’re promoting various things and you really want to optimize your marketing.

The downfall is that you have to make sure ALL the pages are constantly updated with fresh and valuable content for your readers. But as long as the results outweigh the time put into it, it should be good set up.

As with anything else, moderation is the key and quality always wins over quantity.

What do you like/dislike about Facebook Fan pages?

Related posts:

1. 7 Sins Of Facebook Part 3 of 7
2. How to block all the Postcard posts on your Facebook profile/page wall
3. 7 Sins Of Facebook Part 4 of 7
4. “How do I connect with people through Social Media?”
5. 7 Sins Of Facebook Part 1 of 7

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